Parable of Romney and McCain explains why money is so important in politics
Parable of Romney and McCain explains why money is so important in politics
By MATT STEARNS
McClatchy Newspapers
As of June 10, Republican presidential hopeful and former Massachusetts governor Mitt Romney had used his fundraising haul to buy 4,549 television ads.
WASHINGTON There were two object lessons last week in why money matters so much to political campaigns, in the persons of Republican presidential hopefuls Mitt Romney and Sen. John McCain.
Romney, a former Massachusetts governor, outpaced all Republican rivals in amassing campaign cash so far this year, a total of $44 million. That includes nearly $9 million of his own money. McCain raised $24.8 million over the same period.
The disparity allowed Romney — a little-known one-term governor of a state considered outside the political mainstream — to vault to front-running status in key early voting states. And it’s why McCain — an American hero and best-selling author — struggles to keep his campaign afloat.
By MATT STEARNS
McClatchy Newspapers
As of June 10, Republican presidential hopeful and former Massachusetts governor Mitt Romney had used his fundraising haul to buy 4,549 television ads.
WASHINGTON There were two object lessons last week in why money matters so much to political campaigns, in the persons of Republican presidential hopefuls Mitt Romney and Sen. John McCain.
Romney, a former Massachusetts governor, outpaced all Republican rivals in amassing campaign cash so far this year, a total of $44 million. That includes nearly $9 million of his own money. McCain raised $24.8 million over the same period.
The disparity allowed Romney — a little-known one-term governor of a state considered outside the political mainstream — to vault to front-running status in key early voting states. And it’s why McCain — an American hero and best-selling author — struggles to keep his campaign afloat.
Romney used his haul to buy 4,549 television ads through June 10, more than all the other candidates combined, according to a report by The Nielsen Co., which analyzes ad buys.
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