Online Opinion Surveys
By Nancy Guthrie
Email addresses are almost as prevalent these days as residential addresses. But so far in political and issue campaigns, online email surveys and polling are largely untapped. Measuring the court of public opinion through online email surveys and polls is affordable, fast, easy and effective. It is an immediate way to take the pulse of the public and gather intelligence that can be used to develop a winning campaign strategy.
Unlike typical response rates of 10-15 percent, email surveys and polls are experiencing response rates between 40-50 percent. The email results are collected over one week compared to the month or longer it takes to collect mail surveys. And case studies suggest that the majority of email surveys and polls are completed and returned within the first 72 hours. Results can be viewed in real time via an online tracking report, and a summary analysis of survey results can be turned over within a day. (Read more about online surveys at Political Resources)