Romney outpaces all candidates on TV ads

Romney outpaces all candidates on TV ads
Boston Business Journal - 1:32 PM EDT Monday, July 2, 2007

Republican presidential candidate Mitt Romney placed more local TV advertisements than all other candidates combined, with 4,549 ads mostly on local broadcast television through June 10, said The Nielsen Company on Monday.
Nielsen Monitor Plus in New York, which tracks advertising spending, reported that traditional media started early this presidential campaign and that the local TV ad trend is anticipated to increase.

Romney's TV spots ran in seven markets including Iowa and New Hampshire.
Since the two weeks beginning June 11, both Chris Dodd and John Edwards have run half of their reported TV advertisements to date and Barack Obama began running TV ads in Iowa on June 27.
The presidential campaigns are using different combinations of new and traditional media to generate exposure during the early stages of the 2008 presidential race.
Democrats have so far dominated new media with the online "buzz" tipping to Democrats 64.3 percent of the time, according to Nielsen BuzzMetrics.
Meanwhile, Barack Obama's Web site generated the greatest number of unique visitors of any candidate Website in April, according to Nielsen.

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